VACANCY - Marketing Executive (Local Store Marketing) Job at Eat’N’Go

Job Title: Marketing Executive (Local Store Marketing)
Company: Eat’N‘Go
Job Type: Full Time
Qualification: BA/BSc/HND  
Experience: 3 years
Location: Lagos, Nigeria
Job Field: Sales / Marketing 

Eat’N‘Go brings great taste to Africa 
A restaurant group dedicated to bringing the best F&B brands and concepts to Africa, Eat’N‘Go feeds your needs.

Purpose / Role: 

  • Will execute marketing programs at the store level in order to drive traffic, sales, and brand awareness in each local store. 
  • Will be responsible for coordinating and executing all local store marketing efforts of individual stores to achieve sales and attendant objectives

Key Aims and Objectives: 

  • Creating and maintaining each stores customer. 
  • Coordinate distribution of print materials for strategic marketing programs as dictated by location objectives, 
  • Frequently visiting stores in all designated markets to ensure message consistency and insure all marketing standards are in place, 
  • Distribute and maintain all in-store marketing materials for promotions and 
  • Coordinate training to communicate marketing procedures for specific events and promotions to Area store Managers and Crew members

Prime Responsibilities and Duties: 

  • Lead the execution of local store marketing initiatives for Domino’s Pizza stores and test new programs in order to broaden DP awareness and drive traffic to local stores 
  • Help establish positive and ongoing relationships with local businesses and organizations through face to face visits, marketing material distribution and couponing 
  • Work closely with schools to promote positive relationships with administration, teachers, students and sports teams 
  • Involvement in all Public Relations opportunities and efforts including media events, fundraisers and public engagements 
  • Establish strong relationships with Store management teams and guide them on program execution of promotions and events that DP brand loyalty 
  • Lead DP crew to execute local marketing programs efficiently and successfully 
  • Effectively build, post, print, distribute and develop promotion specific communication materials to be used for local marketing initiatives 
  • Create and maintain tools to enable local adaptations of scalable marketing programs. 
  • Solicit, negotiate, recommend and execute localized region-specific DP marking programs. 
  • Source partnerships with local entities (Chambers of Commerce, youth sports, schools, public servants, etc.), managing local executions of promotions, creating/ implementing store-level events. 
  • Create, implement, and support innovative region-specific marketing programs which focus on driving local store sales, competitive pricing, and benchmarking. 
  • Identify and analyze food service opportunities through store management and guest interaction. 
  • Plan, promote, and execute community events, promotional programs, and local marketing initiatives using face-to-face marketing strategies. 
  • Gather, analyze and conduct market research to identify opportunities with demographic information to increase sales and drive additional customer traffic to stores 
  • Build and maintain a database of marketing partners, vendors and area influencers 
  • Anticipate the community and guests needs; know and own the market within a 5 mile radius of each store. 
  • Work with Store Managers and Community Coordinators on efforts to build store traffic and brand loyalty through partnerships, community participation, fundraisers, contests and giveaways 
  • Continually research and implement new methods of effective local store marketing

Experience / Education Required: 

  • 3 years of prior work experience in developing local store marketing programs, Proficiency in Excel; SAP is an advantage, 
  • 3 years prior business experience in sales, management, marketing, photography, business promotion and public relations 
  • Formal Education in Business Management an or Marketing. 
  • Good analytical skills 
  • Independent, mature, self-initiative and possesses positive attitude

Ability to: 

  • Make decisions and exercise sound judgment 
  • Function as an effective coordinator is a must 
  • Ability to work a flexible schedule based on business needs, which may include evenings, weekends and holidays 
  • Ability to travel to stores and our store neighborhoods for events and marketing activities 
  • Demonstrated self-starter and problem solver with excellent interpersonal skills 
  • Focused on attention to detail, taking initiative, and working in a positive environment 
  • Able to work under pressure and tight deadlines.