VACANCY - Marketing Manager (Brand Management)

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Our client is a manufacturing and leading distributor of electronics in West Africa with branches across Nigeria. They now have an opening for a Marketing Manager (Brand Management) to be based in Lagos 

Job Summary

Responsible for managing marketing, advertising and promotional staff and activities at a company or organization. Takes steps to measure, enhance, and enrich the position and image of a company through various goals and objectives


Key Responsibilities
  • Plan marketing and branding objectives.
  • Expand product solutions and offerings.
  • Prepare marketing strategies alongside other company executives and staff.
  • Analyze market trends and recommend changes to marketing and business development strategies based on analysis and feedback.
  • Catalogue development, running campaigns, merchandising, digital marketing, PR.
  • Should be able to brief an agency & advertising research.
  • Prepare and adhere to budgets.
  • Oversee creation and delivery of press releases, advertisements, and other marketing materials.
  • Design print ads and publications.
  • Ensure brand messages are consistent.
  • Gather and analyze customer insight.
  • Nurture and enrich all external perceptions of the company and growth of market share.
  • Engage consumers on social media.
  • Deepen relationships with all media to ensure the most effective messaging and positioning of the organization.
  • Lead all areas of content generation and production across all media platforms.
  • Take calculated risks based on data-driven analytics.
  • Drive overall CRM and direct marketing.
  • Engage other organizations within the community.
  • Collaborate with sales and sourcing to develop strategic partnership activities and implement the execution framework and strategic plan on identified opportunities.
  • Develop and lead a marketing team that will develop and execute new concepts, business models, channels and partners to position business as innovator and leader.
Key Requirements
  • Minimum 4 Years experience in brand management
  • Degree in Marketing or any other business related discipline
  • Must have experience in a marketing function within consumer electronics, FMCG

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