VACANCY!!....Online Marketing Manager - Email, Community and Blog

Our client is one of the largest Internet companies in West Africa with offices in Lagos, London, New York and Johannesburg. They are a well-funded, Venture Capital backed internet business. This company has been featured in publications such as CNN, CNBC Africa, BBC, NY Times, Variety, Financial Times, Economist, The Sunday Times, The Times, Forbes, Techcrunch and many others. They now have an opening for an Online Marketing Manager to be based in Lagos, Nigeria 

Job Profile

The Online Marketing Manager is responsible for driving new subscriber acquisition for the company and will also be in charge of winning over new long-term customers through strategic, highly effective online marketing campaigns with a focus on email and communication, including blogs and communities.

Key Responsibilities
  • Help develop strategy for online marketing and activations, including the selection of channels, type of campaigns, promotions, creative and style choices
  • Design, set-up and implement email marketing campaigns that will attract new users, keep current subscribers engaged and entice former subscribers to return
  • Measure, report on and optimize campaign effectiveness, return on marketing spend and campaign ROI ensuring overall Cost Per Acquisition is profitable
  • Identify and cultivate partnerships with relevant partners across relevant complimentary products /services
  • Communicate strategies and results to senior management consistently and regularly
  • You are willing to go the extra mile to ensure we deliver the best user experience and monetization

Key Requirements
  • 3-5 years of experience in data-driven marketing & customer acquisition for an online-related service or product
  • A/B testing, optimization and reporting
  • Experience in e-commerce or similar conversion driven customer acquisition via email
  • Experience with creating communities online
  • Highly analytical, data-driven, and work in an ROI-focused manner
  • A strong team player who has demonstrated leadership qualities in the past
  • A good University degree
  • Impeccable written communication skills
  • Degree in Marketing, MBA
Confirmatory Link
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